About Phil Asher
Phil Asher is Rare Adventures’ Chief Operating Officer, providing effective leadership, knowledge, and a unique skillset to the company’s Operations Department. Phil helps significantly to deliver Rare Adventures’ outdoors experiences in a safe, reliable, and ethically-grounded way, whilst always abiding to the rigorous British Travel Standard (BS8848) for overseas expeditions and adventures.
With a career in the Royal Marines spanning more than 28 years, Phil also builds on his vast wealth of experience in project and operational risk management. His qualifications cover a diverse range of climates, terrains and scenarios, from cold weather and desert, to long range jungle patrols, wilderness first aid and mountain leadership. This means Phil is always equipped with the best knowledge to ensure that every rare adventure is delivered safely and efficiently.
In his most recent role as Risk Director for a large corporate, Phil enabled the company to allow up to 75 employees a year to participate in an award-winning school building programme in Tanzania. The scheme won the prestigious Business Charity Award for ‘Best Overseas Project’ because of the innovative way teambuilding, problem-solving and company-wide engagement was built into the programme.
Phil also has plenty of first-hand experience when it comes to embracing the great outdoors, conquering Mt. Kilimanjaro twice in 2015 alone. One of these adventures included taking a group of city bankers to the summit. The group included a 75-year-old ex-director from the company, as well as another director’s 10-year-old son, who became one of the youngest people to successfully make it to the summit.
Phil’s second Tanzanian mountain trek in 2015 saw him taking Sir Michael Bibby and his son Christopher to the summit of Mt. Kilimanjaro. Once again this was a successful ascent to the snowy roof of Africa.
Phil is happiest when helping other people to realise their own dreams in challenging environments. As he explains, “the best part about my role is being able to provide our participants with cultural experiences and exceptional adventures that they will remember for the rest of their lives. It doesn’t get much better than that.”